About this course
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.
Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted, or applauded!
Using clear explanations, real-life examples, and an animated style, this course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.
Whether you're eager to improve your own writing or learning to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
Offered to: Public
Cost: 190 + tax
Time requirement: 6 weeks + 2 weeks to complete final exam