The Conrad School of Entrepreneurship and Business, established in 2002, is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad School is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.
Undergraduate
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your master's degree or complement your studies with graduate offerings.
News
MBET alumna Aileen Agada featured on CTV News for bridging hair care gap
Aileen Agada, an MBET alumna and founder of BeBlended, was recently spotlighted on CTV News for her innovative approach to connecting Black women with skilled hairstylists.
A First-Year PhD Student's Major Milestone: Virangi Shah at the ASAC 2025
Virangi Shah, a first-year PhD student in Entrepreneurship and Organization at the Conrad School of Entrepreneurship and Business, has achieved a remarkable milestone in her academic journey. Her paper, accepted at the prestigious Administrative Sciences Association of Canada (ASAC) 2025 conference, marks an exciting achievement for the rising scholar and exemplifies her drive to make a significant impact in the field of entrepreneurship.
Professor Marc Hurwitz receives prestigious Distinguished Teacher Award
The Conrad School of Entrepreneurship and Business at the University of Waterloo is thrilled to announce that Dr. Marc Hurwitz has been named a recipient of the prestigious Distinguished Teacher Award (DTA) for 2025.
The DTA is the highest accolade for teaching awarded by the University of Waterloo. Professor Marc Hurwitz’s selection for this prestigious honor speaks to his deep dedication to fostering student success, his innovative approach to teaching, and his profound influence on students both inside and outside the classroom.
The Conrad School has a unique history with this award, having had three faculty who were previous winners: Dr. Larry Smith, Dr. Howard Armitage (founder of the Conrad School), and Dr. Wayne Chang.
Blog
Rebuilding trust in giving, one smart contract at a time
Part-time MBET student Alex Salsali turned a personal story into a mission-driven venture.
Faith, Trust, and Pixie Dust: The Magic of Collective Success
"As a child, I believed in the magic of these words, certain that a sprinkle of pixie dust could make anything possible. As I grew, I traded wonder for realism and magic for logic. But somewhere along the way, I realized pixie dust is real, just not in the way I once imagined.
On March 7, an email arrived in my inbox, my paper had been accepted at the Administrative Sciences Association of Canada (ASAC) 2025. A monumental milestone as a first-year PhD student. Yet, the real magic was not in that acceptance. It came later that evening.
At 8:49 PM, another email arrived. My supervisor, Shavin Malhotra, the guiding force behind the paper submission, had shared the news with the entire department. Almost instantly, my inbox came alive, messages of joy, encouragement, and celebration poured in. What had started as a personal milestone transformed into a collective success.
In that moment, I realized pixie dust does exist, just not as a shimmer in the air, but as something far more powerful. It’s the unseen force of people who uplift you, the ecosystem that nurtures you, the mentors who guide you, the staff who support you, and the colleagues who walk beside you, celebrating, encouraging, and making your victories their own".
Winning, Learning, and The MBET Edge: My VCIC Nationals Experience
Sarah Cestnick, a full-time MBET student, reflects on her recent experience at the VCIC Nationals.
"Walking into the Venture Capital Investment Competition (VCIC) Nationals, I wasn’t sure what to expect. It’s one thing to analyze startups in a classroom setting – but pitching investment decisions in front of seasoned venture capitalists? That’s a whole different ball game.
If there’s one thing the Master of Business, Entrepreneurship, and Technology (MBET) program does well, it’s this: it doesn’t just teach entrepreneurship – it immerses you in it.
Most students analyze businesses in a classroom through cases. MBET students sit down with founders and analyze businesses that could change industries. Most students read about venture capital. Student Venture Fund (SVF) students sit in the room with investors to make real investment decisions."