Turn ideas into action. Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the University of Waterloo’s academic catalyst for entrepreneurship and transformation, creating conditions for change.
Within the Faculty of Engineering, we bridge business, technology and engineering to turn ideas and opportunities into action and impact. Through education, experiential learning, venture creation, commercialization and innovation, we help move what’s possible forward.
The Conrad School develops entrepreneurial thinkers, builders and leaders who can launch ventures, drive innovation within organizations and create meaningful change.
Find your opportunity to build what's next.
Whether you're exploring an idea, building a venture, commercializing research or looking to drive change within an organization, the Conrad School gives you the knowledge, tools. experience and connections to move forward.
Undergraduate Students
Add entrepreneurship and innovation to your Waterloo experience.
Explore opportunities, develop entrepreneurial skills and gain hands-on experience turning ideas into action.
Graduate Students
Take your ideas, research and ambitions further.
Build the skills to launch ventures, commercialize innovation, lead products and drive transformation.
Partnership Opportunities
Connect to create opportunities for collaboration, innovation and impact.
Partner on student projects, engage with programs, enhance student experiences or collaborate on research.
Entrepreneurship Hub
Take your ideas beyond the classroom.
Explore hands-on programs, workshops, competitions, and communities that help you test ideas, build skills and turn possibility into action.
News
E Co-op alum raises $5 million to transform home appraisals with AI
Enterprise Co-op (E Co-op) alum Humza Ahmed is building the future of home appraisals with Automax.ai, an AI-powered platform that uses computer vision and LiDAR technology to streamline the appraisal process.
Ahmed credits Waterloo’s entrepreneurial ecosystem, including Velocity and the Conrad School of Entrepreneurship and Business, with providing critical support early in his journey.
Student entrepreneurs tackle real-world challenges at the Spring 2026 Quantum Valley Investments® Problem Pitch Competition Finals
From improving access to clean drinking water to advancing space sustainability, student innovators from across the University of Waterloo showcased bold ideas with the potential to solve some of society's most pressing challenges during the Spring 2026 Quantum Valley Investments® Problem Pitch Competition Finals.
Climate resilience starts with informed decisions
Part-time Master of Business, Entrepreneurship and Technology (MBET) and Entrepreneurial PhD Fellow student Hasti Shwan has been featured in Waterloo News for his work developing GeoSafe Climate.
Hasti's work reflects the entrepreneurial mindset we foster at the Conrad School: transforming research into practical solutions that create real-world impact.
Blog
Returning to Waterloo, Rebuilding Momentum
A decade after graduating from the University of Waterloo's Systems Design Engineering program and discovering entrepreneurship through the Conrad School, MBET student James Cheng returned to the university to build a new venture—and found a community, opportunity, and renewed sense of momentum.
Building an immigration engine for high achievers
At the Conrad School of Entrepreneurship and Business, MBET students apply structured frameworks to turn experience into disciplined venture building. For Joshua, this meant integrating validation, customer discovery, and market insight into every stage of his process—strengthening both his decision-making and confidence as a founder.
Through the program’s hands-on learning, direct faculty feedback, and collaborative community, Joshua advanced BaseLeaf, a SaaS platform simplifying immigration for high achievers. Now live with paying customers and focused on U.S. merit-based pathways, the venture is preparing to scale as part of the Velocity Summer 2026 cohort.
From Cali to Waterloo: finding my "why" in business
MBET student Andres Felipe Toro shares his journey from Colombia to Canada, shaped by diverse experiences across sectors and countries.
Drawn to entrepreneurship as a tool for meaningful change, he is focused on building ventures at the intersection of sustainability, social impact, and viable business. Currently, he is exploring solutions in affordable and transitional housing.
Through the MBET program, he has strengthened his ability to test ideas rigorously while embracing uncertainty as part of the process, all within a diverse community that challenges assumptions and sharpens thinking.
Events
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
What will you catalyze?
Whether you're building a venture, commercializing research, developing new products or driving change within an organization, the Conrad School can help you take the next step.