Knowledge Integration Seminar
How to write for a popular audience
Good communication is more than just choosing the right words, it’s choosing the right ideas. The best and most persuasive writing uses a variety of tactics and strategies that engages an audience in good faith and keeps them reading until the end. I’ll be discussing how thinking about audience, tone, style, and perspective can open people’s eye to things they may not have considered before. I will also be sharing tips on the nuts and bolts of how to get your writing in print publications you admire.
Sam Toman is the Communications Officer, Faculty of Environment, University of Waterloo, and long time friend of KI.
Friday, November 20, 2020
1-2:30pm
online: students access link via their LEARN calendar